TYPES OF SEO

                 TYPES OF SEO




The process of enhancing your website so that it ranks higher on Google for key terms related to your business is known as search engine optimization, or SEO. SEO is one of the most powerful digital marketing methods you can use, and there are many ways to benefit from it.

Here are four different sorts of SEO that you might begin with.




On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.

Research your keywords – Determine the terms and phrases that you want to rank for on search engines. Do some keyword research on which terms have high relevance and search volume, but also consider choosing terms with less competition. Once you’ve determined the right keywords, be sure you let your writing team know to optimize the page content to include them as them write.

Optimize metadata – Metadata tells Google, and searchers, about the content of a page. Make sure your meta titles and meta descriptions include relevant content and your keyword phrases so you have a better chance at ranking higher. It’s important to note that Google also sometimes rewrites our metadata with other copy on the page, which makes it important to ensure your whole page is optimized.

Perform internal linking – Internal links are URLs that link to other pages on your website. Often, you will attach these to anchored text. Insert links on targeted keywords in your copy and link to high-authority pages to better help Google read your site, and to make it more user friendly.




Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.

Most off-page SEO work is focused on link building. If you’re unaware, link building is the practice of getting other reputable websites to link back to your site.

Article pitching - Many blogs and online magazines will accept and publish content you pitch. Make sure the site is relevant to your job and includes a link back to your company, but also make sure you take or trade money.

Competitor research. Find out where they get their links from and which sites will enable you to link to them. This post will show you how to get started with competitor research.

Reporter assistance – Journalists can use a range of online sites, such as HARO, to request information from industry experts. This is where you enter the picture! Provide a quote or some information about your field of expertise.

3. Technical SEO



Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience (UX). As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.

Website loading time – A quicker website is always preferable, and Google has lately added a number of load time elements to its ranking algorithms. Make your template as minimal as possible, limit redirects, and optimise your aesthetics.

Mobile friendliness - Many consumers are switching from desktop to mobile to conduct a variety of product and service searches. Check your site on a mobile device to make sure it's user-friendly for any mobile visitors.

Site structure – To keep your site structure succinct, employ HTTPS hypertext, a user-friendly and consistent URL structure, a clean navigation hierarchy, and consistent internal links.

4. Local SEO



Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.

The benefits of local SEO include:
  • It’s highly targeted
  • It’s free
  • There is a greater opportunity to rank locally since only 44% of businesses claim their GMB listing




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